To elevate future planning for cultural and conservation-based organizations to create lasting impact.

Our Mission

What We Do


Elevativ provides strategic market, economic and programmatic insights to public-facing organizations and attractions worldwide. We work with our clients to develop actionable and impactful business plans for new and existing visitor attractions and place-based projects.

Our Approach

The “Elevativ” approach is a left-brain/right-brain strategy to future planning for place-based projects. We balance both quantitative and qualitative elements as they relate to a project’s potential success. Our planning process is rooted in client partnership and trust. We understand that we must be a responsive, creative, tactical, and flexible partner to our clients. We listen closely to our clients' needs, collaborate as part of an iterative planning process, and leverage over 25 years of expertise in the successful development of cultural institutions.

Elevativ believes in the transformative potential of cultural destinations to become key community assets, making lasting and positive socioeconomic impacts. By blending quantitative analysis with creative problem-solving, we create well-rounded, sustainable solutions that drive success.

Our Services


Market and Economic Feasibility Studies

Business Planning

Master Planning

Market-Driven Program Planning

Highest and Best Use Site Planning

Case Study Review and Benchmarking

Earned Revenue Strategies

Stakeholder Engagement

Visitor Analytics

Competitive Cannibalization Analysis

Site Evaluation and Selection

Pre-Opening Operational Planning

Socioeconomic Impact Analysis

Visioning Workshops

Our Clients


Who We Are


Elevativ was founded in October 2021 and is led by Elena Kazlas. Elena has more than 25 years of experience in planning for over 150 place-based projects around the world including aquariums, museums and centers (art, cultural heritage, science, children’s, history, social justice, sports, music), zoos, gardens, visitor centers, themed attractions, cultural districts, think tanks,  and other public-facing projects. Prior to founding Elevativ, Elena led planning for varying projects while a principal with ConsultEcon, Inc. Prior to that she worked for IDEA, Inc. as part of the project management team for the design, construction and start-up operations of the Oceanário de Lisboa in Portugal, and as part of the start-up operations team for The Scientific Center in Kuwait.

Elevativ’s team comprises experienced planners, market analysts and business analysts. We often collaborate with industry colleagues in the areas of fundraising, design, visitor experience / program planning, architecture, project management, cost estimation, engineering, retail, food service, admissions, education, audience building, exhibition planning, strategic planning, community engagement, and owners representation.

Headquartered in Boston, MA, USA, Elevativ LLC is woman-owned, small business. We strive to advance diversity, equity, inclusion, and access in the visitor attractions’ landscape.

We’d love to work with you.